Media Consumption

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How To Watch TV (TV Commercial Avoidance)



Some people think that it is easy to watch TV. It is not. It is a test of skill. You MUST AVOID obnoxious ads.

RULE #1.
You must not attempt to watch TV without The Remote Control in your left hand, most of the time, if you are right-handed. Use your right hand to eat and drink.

RULE #2.
If you can't manage RULE #1, at least make sure that the Remote Control is within inches of your left hand at all times.

RULE #3. Ad Avoidance
The mute button is the greatest invention in all the history of mankind. Use it mercilessly. ALWAYS mute every commercial. You have already seen 2,000 hours of this drivel. There used to be a law about requiring the volume of the commercial to be no louder than the program. That law is OBVIOUSLY no longer enforced. Don't tolerate this for one second. ZAP them instantly. The most obnoxious ads of all are the car commercials, which ALWAYS turn up the volume 12 decibels. The Nissan Rogue commercial has the most obnoxious sound of all.

The worst "zap immediately" obnoxious commercials -
1. Every car commercial, (except ELO's "Hang On Tight to Your Dreams")
2. The guy who screams in your face throughout the entire commercial
3. The self-chest-caressing narcissistic guru of exercise videos - gag me
I DON'T EVER WANT TO LISTEN TO ANY OF THESE COMMERCIALS ONE MORE TIME!!!
How about you?


RULE #4. (This rule is political and psychological.) Beginning of tirade.
Person Avoidance
Some television personalities I simply cannot stand.
My personal "zap immediately" personalities -
1. The browbeating, condescending know-it-all of financial advice
2. The ever-perfect, insult-hurling, chip-on-the-shoulder judge from He||
3. Bill O'Reilly (better yet, avoid FOX News entirely)
4. Sean Hannity (better yet, avoid FOX News entirely)
FOX News, by far, has the
biggest collection of idiots on television. These purveyors of conservative propaganda are always complaining about the "liberal media", which doesn't exist. They are a collection of disingenuous, highly-paid, corporate lackeys, whose job is to propagandize you, not inform you. End of tirade.

RULE #5.
Be attentive and poised to hit the (Un)Mute Button as soon as the 6 or 8 commercials are over. This ensures that you will not miss any of the program.

RULE #6.
Mix your media. Reality shows and singing competition aren't everything.
Don't be a hypnotized zombie. Broaden your knowledge.

Watch some PBS. Melting ice caps. Asteroids from space. The next huge California quake. The bad mortgages collapse. Your lying President ("
Bush's War"). Congressional sellout to the lobbyists. Find out how you are being sold down the river, at every turn. Corporate votes have replaced people votes, because of lobbyist money. Ralph Nader is right on. Do something about it. Or, at least be aware of it.

RULE #7.
Try this technique (mine). (You must be alone to use this technique, or you will drive others around you crazy). If you are seriously watching TV, and not also online, as I usually am, tell yourself forcefully, NO COMMERCIALS. As soon as any commercial whatsoever comes on, immediately advance to the next channel in the sequence, whether it is sequential, or your own selected list. This technique is clearly for hunter-males, and not for nesting-females, per Seinfeld's Larry David.

This technique has 5 advantages -
1. You never have to listen to a commercial, saving 14 minutes per hour for other info
2. You never get bored.
3. You broaden your horizons, and are not as ill-informed as previously
4. You will get exposed to things you would not normally see
5. You are far less likely to enter an hypnotic trance.

or, on the other hand, you could just go to

RULE #8.
Just give up. Yield.
Go to
Turner Classic Movies, and tune in to Robert Osborn. No commercials, except short ones for even better movies coming up soon. Drift back into time, and see how others lived 50 to 80 years ago - and how the movies reflected the times. Great stuff. The way they sucked up those cigarettes. Unbelievable!

My feelings? Old is best, the older, the better.
From 1915,
The Birth of a Nation is not to be missed
Anything from the 1920's trumps everything else. The 1923 Abel Gance silent movie "
La Roue" (The Wheel) is not to be missed.
The 1930's had just awesome films (Gone With the Wind, The Wizard of Oz).
The 1940's had good films, as well (Casablanca, Citizen Kane, It's A Wonderful Life)
From the 1950's onward, it could go either way. But ALL the old stuff is great, if not just for historical reference and comparison.

How To Surf the Internet

DISCLAIMER:
The opinions expressed above are solely those of the author.
Your views may differ.



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This Vaughns How To Watch TV Summary web page was updated on 2008-06-10.